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	<title>PORTABILIDADE.NET &#187; game</title>
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	<link>http://www.portabilidade.net</link>
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		<title>Mobile Game com Realidade Aumentada</title>
		<link>http://www.portabilidade.net/2009/06/29/mobile-game-com-realidade-aumentada/</link>
		<comments>http://www.portabilidade.net/2009/06/29/mobile-game-com-realidade-aumentada/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 23:28:36 +0000</pubDate>
		<dc:creator>dporto</dc:creator>
				<category><![CDATA[mobile entertainment]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[game]]></category>

		<guid isPermaLink="false">http://www.portabilidade.net/?p=1395</guid>
		<description><![CDATA[Mais do que explicar, vale a pena ver o video:

]]></description>
			<content:encoded><![CDATA[<p>Mais do que explicar, vale a pena ver o video:</p>
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		</item>
		<item>
		<title>Governo incentiva produção de game&#8230;</title>
		<link>http://www.portabilidade.net/2008/12/05/governo-incentiva-producao-de-game/</link>
		<comments>http://www.portabilidade.net/2008/12/05/governo-incentiva-producao-de-game/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 23:51:17 +0000</pubDate>
		<dc:creator>dporto</dc:creator>
				<category><![CDATA[geral]]></category>
		<category><![CDATA[game]]></category>

		<guid isPermaLink="false">http://www.portabilidade.net/?p=1160</guid>
		<description><![CDATA[
Ministério da Cultura está destinando 1 milhão em recursos para desenvolvedores de jogos no Brasil. O lanćamento faz parte do  Programa de Fomento à Produção e Exportação do Jogo Eletrônico Brasileiro, lancado no mês passado em BH. (minas, o terrinha boa):
Dez projetos serão contemplados com o recurso destinado ao programa. Deles, sete receberão o [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.portabilidade.net/wp-content/uploads/2008/12/brgames.png"><img class="aligncenter size-full wp-image-1161" title="brgames" src="http://www.portabilidade.net/wp-content/uploads/2008/12/brgames.png" alt="" width="411" height="141" /></a></p>
<p>Ministério da Cultura está destinando 1 milhão em recursos para desenvolvedores de jogos no Brasil. O lanćamento faz parte do  <strong>Programa de Fomento à Produção e Exportação do Jogo Eletrônico Brasileiro, </strong>lancado no mês passado em BH. (minas, o terrinha boa):</p>
<blockquote><p>Dez projetos serão contemplados com o recurso destinado ao programa. Deles, sete receberão <strong>o valor de R$ 70 mil. Nessa categoria, as iniciativas deverão ter sido produzidas por pessoas físicas</strong>, ou seja, desenvolvedores autonômos. Depois de selecionados, eles deverão indicar uma empresa para se associar durante o processo de desenvolvimento. xx</p></blockquote>
<p>Mais <a href="http://www.cultura.gov.br/site/2008/11/13/br-games-2/" target="_blank">informaćões.</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Game Bluetooth Multi-player</title>
		<link>http://www.portabilidade.net/2008/08/02/game-bluetooth-multi-player/</link>
		<comments>http://www.portabilidade.net/2008/08/02/game-bluetooth-multi-player/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 22:47:53 +0000</pubDate>
		<dc:creator>dporto</dc:creator>
				<category><![CDATA[geral]]></category>
		<category><![CDATA[bluetooth]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://portabilidade.wordpress.com/?p=264</guid>
		<description><![CDATA[É legal ver coisas diferentes com o uso de bluetooth. Principalmente sendo um joguinho multi-player. Vejam o vídeo abaixo. O jogo se chama Mirage Space e encontrei no Mobideia.
[youtube=http://www.youtube.com/watch?v=XwuyuBWURQ0]
]]></description>
			<content:encoded><![CDATA[<p>É legal ver coisas diferentes com o uso de bluetooth. Principalmente sendo um joguinho multi-player. Vejam o vídeo abaixo. O jogo se chama <a href="http://blogs.forum.nokia.com/blog/paul-coultons-forum-nokia-blog/s60/2008/06/30/motion-controlled-3d-multi-player-space-game" target="_blank">Mirage Space</a> e encontrei no <a href="http://mobideia.blogspot.com" target="_blank">Mobideia</a>.</p>
<p>[youtube=http://www.youtube.com/watch?v=XwuyuBWURQ0]</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Social + Físico + Local = Real Game</title>
		<link>http://www.portabilidade.net/2008/07/17/random-toughts/</link>
		<comments>http://www.portabilidade.net/2008/07/17/random-toughts/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 01:06:16 +0000</pubDate>
		<dc:creator>dporto</dc:creator>
				<category><![CDATA[apresentações]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[generation C]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[game future]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://portabilidade.wordpress.com/?p=232</guid>
		<description><![CDATA[&#8220;Reality is broken. Can a new kind of mobile game fix it?&#8221; &#8211; Jane McGonigal

Future of Mobile Game, retrata a forma com que &#8220;os jogos&#8221; poderão se tornar realidade&#8230;
Alguns &#8220;drivers&#8221; dessa futura ocasião:

Social “shared reality” technologies: Bluetooth, Redes sociais Mobile
Physical “embodied reality” technologies: Rfids, Acelerometros, Sensores
Local “environmental reality” technologies: GPS, ShotCodes

Um exemplo: &#8220;World Without Oil&#8220;, [...]]]></description>
			<content:encoded><![CDATA[<p><span class="black_small_text">&#8220;Reality is broken. Can a new kind of mobile game fix it?&#8221; &#8211; Jane McGonigal<br />
</span></p>
<p><a href="http://www.slideshare.net/avantgame/jane-mcgonigal-on-the-future-of-mobile-gaming-120466/" target="_blank">Future of Mobile Game</a>, retrata a forma com que &#8220;os jogos&#8221; poderão se tornar realidade&#8230;</p>
<p>Alguns &#8220;drivers&#8221; dessa futura ocasião:</p>
<ul>
<li><strong>Social “shared reality” technologies:</strong> Bluetooth, Redes sociais Mobile</li>
<li><strong>Physical “embodied reality” technologies:</strong> Rfids, Acelerometros, Sensores</li>
<li><strong>Local “environmental reality” technologies:</strong> GPS, ShotCodes</li>
</ul>
<p>Um exemplo: &#8220;<a href="http://worldwithoutoil.org/" target="_blank">World Without Oil</a>&#8220;, pessoas engajadas em refletir sobre o mundo sem o petróleo e &#8220;pass-it-away&#8221; de alguma forma, de quadrinhos a <a href="http://worldwithoutoil.org/metalesson3.htm" target="_blank">&#8220;lições&#8221;</a>.</p>
<p>It&#8217;s time to <em>Hacking Life Game</em>.</p>
<div style="width:425px;text-align:left" id="__ss_120466"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/avantgame/jane-mcgonigal-on-the-future-of-mobile-gaming-120466?src=embed" title="Jane McGonigal on the Future of Mobile Gaming">Jane McGonigal on the Future of Mobile Gaming</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=jane-mcgonigal-on-the-future-of-mobile-gaming1282&#038;stripped_title=jane-mcgonigal-on-the-future-of-mobile-gaming-120466" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=jane-mcgonigal-on-the-future-of-mobile-gaming1282&#038;stripped_title=jane-mcgonigal-on-the-future-of-mobile-gaming-120466" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/avantgame/jane-mcgonigal-on-the-future-of-mobile-gaming-120466?src=embed" title="View Jane McGonigal on the Future of Mobile Gaming on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?src=embed">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/mcgonigal">mcgonigal</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/mocollywood">mocollywood</a>)</div>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>Japan deals with Generation C</title>
		<link>http://www.portabilidade.net/2008/05/22/japan-deals-with-generation-c/</link>
		<comments>http://www.portabilidade.net/2008/05/22/japan-deals-with-generation-c/#comments</comments>
		<pubDate>Thu, 22 May 2008 02:02:31 +0000</pubDate>
		<dc:creator>dporto</dc:creator>
				<category><![CDATA[generation C]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Engagement marketing]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Participation]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Virtual Worlds]]></category>

		<guid isPermaLink="false">http://portabilidade.wordpress.com/?p=68</guid>
		<description><![CDATA[No Japão ocorreu esta ação de Engagement Marketing, com Mobile e um Game multi-player bem interessante que ganhou Yellow Pencil do D&#38;AD awards.
Funciona assim:
Há uma marca de salgadinhos, que tem dois tipos de snacks: &#8220;Habanero&#8221; e &#8220;Satan Jorquia&#8221;. Você é convidado a fazer parte do exército de cada tipo de snack para lutar durante as [...]]]></description>
			<content:encoded><![CDATA[<p>No Japão ocorreu esta ação de <span style="color:#0000ff;"><a href="http://en.wikipedia.org/wiki/Engagement_marketing">Engagement Marketing</a></span>, com Mobile e um Game multi-player bem interessante que ganhou Yellow Pencil do D&amp;AD awards.</p>
<p>Funciona assim:</p>
<p>Há uma marca de salgadinhos, que tem dois tipos de snacks: &#8220;Habanero&#8221; e &#8220;Satan Jorquia&#8221;. Você é convidado a fazer parte do exército de cada tipo de snack para lutar durante as batalhas.</p>
<p><strong>Para participar:</strong> you had to buy a bag of the snacks, and <span style="color:#ff0000;"><strong>enter the game using your mobile phone, via a 2D barcode</strong></span> printed on the bag. Then there were over 20 battlefields, where these two armies would do battle, and you would initially enter as a private in the army. But to use viral marketing methods &#8211; if you used your phone and recruited friends to join, then you would be promoted. And as your friends recruited friends to your side of the war, they too would be promoted, and you would be promoted higher still, in the Evil Army of your choice.</p>
<p>Assistam ao vídeo:</p>
<p style="text-align:center;"><a title="Video " href="http://www.dandad.org/awards08/qt.asp?entry_id=18031&amp;f=000L&amp;title=World's%20Worst%20War" target="_blank"><img class="alignnone size-full wp-image-79" src="http://portabilidade.files.wordpress.com/2008/05/habanero.jpg" alt="" width="326" height="262" /></a></p>
<p>A ação foi feita pela agência Japonesa: <span style="color:#0000ff;"><a href="http://www.hakuhodo.jp/" target="_blank">Hakuhodo</a></span> e fiquei sabendo disso através da ótima referência:</p>
<h3><span style="color:#0000ff;"><strong><a href="http://communities_dominate.blogs.com/brands/" target="_blank">Communities Dominates Brand</a></strong></span></h3>
<p>Se você não conhece o que é <strong>Generation C</strong> aconselho que veja <span style="color:#0000ff;"><a href="http://laboratorio.us/blog/2008/04/18/social-media/" target="_blank">esta apresentação</a>.</span></p>
]]></content:encoded>
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